Stamford, CT | High Ridge Road, Hope Street
YB World Taekwondo Academy came to Kiovic for Martial Arts Marketing. Our creative team immediately got to work and researched the target demographic which were children. Martial Arts teaches many important values to young students with self-confidence being one of the most important.
Our marketing team identified the needs of self-confidence in children which stemmed for social environmental conflicts, bulling being the most prevalent and relatable. Our media team assessed the resources available and coordinated with YB World Parents and students in creating a business film that supported the Academy’s philosophy.
In conclusion, Kiovic created the Anti Bully Campaign which was target marketed on Youtube, who’s user demographic is majority children. The video gained local success, being featured in local news outlets and organizations.